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Targeting Customers & Markets more Effectively

Addressing the right customer at the right time with the right products and solutions is key to the success of any business. Here are three important issues to consider in your "Go to Market" strategy:

• Segmentation. Deciding how to classify or segment customers is extremely important in developing an effective sales operation, but it does require thought to ensure the approach used supports your company goals and objectives.
• Channels to market. Have you considered all of the possible channels to market and especially how your company can best exploit the web.
• Partnerships. collaboration, joint ventures, international agreements and cross selling between companies are very effective ways to leverage the customer base.

Key Question - How can you Cost Effectively Develop your Business?