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Communication

In our experience as companies grow one of the first casualties is effective communication internally within the company. Good internal communication involves regular and effective two-way communication with all members of staff at all levels and is a critical success factor that should be at the helm of any organisation. It not only leads to increased morale and staff engagement, it has a knock-on effect on the performance of employees and, in turn, on the reputation of the organisation.

The Importance of Good Internal Communication

Research carried out by MORI found that successful organisations align their business and communications objectives. Where staff understand what is required of them and morale is high they become ambassadors for the organisation. This is reflected in improved reputation for the organisation - happy staff equals happy customers.

Common barriers to good communication include:

• Culture/structure of the organisation
• Leadership and management styles/attitudes
• Departmental silos
• Training
• Lack of understanding and importance of internal communications and of communications as a profession
• Staff attitudes
• Limited resources/funding
• Lack of measurement/evaluation
• Corporate priorities
• Lack of staff/manager involvement/ contribution/interaction
• Cynicism

Key Question - Is everyone in your Company on the same Page?